UI/UX Design
UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different aspects of the product development process and the design discipline.
UI Design
UI design in a nutshell:
- User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design.
- The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much!
- UI design transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.
UX Design
UX design in a nutshell:
- User experience design is the process of developing and improving the quality of interaction between a user and all facets of a company.
- User experience design is, in theory, a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
- UX design is NOT about visuals; it focuses on the overall feel of the experience.